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View Full Version : What is Google’s ‘Possum’ algorithm update?



nikkispanish7
09-22-2016, 03:02 PM
What is Google’s ‘Possum’ algorithm update?

Thoughtgrid
10-12-2016, 05:20 PM
The possum algorithm main purpose of the update is diversify the local results also prevent spam for ranking is well google filter applies to the local results these are the major function in the possum algorithm.

amreek singh
10-12-2016, 07:03 PM
All the evidence seems to indicate this particular update only impacted ranking in the 3-pack and Local Finder (AKA the local results or Google Maps results). There is talk of another update that happened right after, which impacted organic results.
I believe the main purpose of the update was to diversify the local results and also prevent spam from ranking as well.
Based on the dozens of ranking reports I’ve analyzed, I would say this is the biggest update we have seen in Local since Pigeon in 2014. One of the main things that updated was Google’s filter that applies to the local results.