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2. Email marketing
3. Content marketing
4. Social media marketing
5. SEO & PPC
Email marketing is one of the most important digital marketing channels because it has the...

Google is changing its news search algorithms again, in a move that's sure to annoy everybody. Today's announcement is that the company is going to try to emphasize “original reporting,” which it...

PR (public relations) encourages people to think and speak positively about your business. It improves the reputation of your business and its products, and gives you exposure that you do not need to...

A content marketer is responsible for the planning, creating, and sharing of valuable content to attract and convert prospects into customers, and customers into repeat buyers. The type of content...

KDS Between 30% and 70% - Moderate Difficulty Keywords
These will usually have good search volumes (hence the difficulty), but not so much competition that it's not feasible. Thus, these are your...

Link brokers are websites that promote the buying and selling of text links.

The best way to keep track of your backlinks of a website is to refer to backlink monitoring. Tracking your keyword rank is very important in driving the most traffic to your website and effectively...

As per Mike Sullivan, top contributor to the Google Analytics support forum, the percentage of returning visitors to your site should be around 30%. Anything less than that is below average, while...

Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different...

Your category and tag archives are essential for SEO. In fact, especially for eCommerce sites, they can be more important than individual pages and posts. Those archives should be the first result in...

Your category and tag archives are essential for SEO. ... Those archives should be the first result in the search engines; they're landing pages. They should therefore also provide the best user...

Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service. The term "black hat"...

The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which...

A bid represents the amount of money you are willing to spend for a single click on a given keyword in Google Ads. Those bids will dictate where your ads show up in search results.

Many SEO firms will tell you that it takes 4 to 6 months to start seeing results. That's generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time....

Create campaign
1) You can create a campaign from the Plan overview, Ad groups, Keywords, or Locations page.
2) Click Create campaign near the top corner.
3) Name your campaign.
4) Select the...

To narrow down your search results, use symbol operators to fine tune which keywords to have in your search.
Use the – symbol to omit specific terms. Google cannot include these terms in your search...

Content marketing is the process of posting high quality content in various guest blogs and other submission websites. The process helps to optimize your keywords and rank your website higher in...

How do you increase sales growth?
To increase sales growth you need to:
- Determine Your Goals
- Focus on Repeat Customers
- Add Complimentary Services or Products
- Hone Your Pricing Strategy...

The term webinar comes from the words “web” or a series of internet networks and “seminar,” pertaining to a discussion or conference. A webinar is an act of conducting an online seminar, online...