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  1. #1
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    What Is A Keyword?

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    What Is A Keyword?

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    Keyword in SEO is key phrases or words that are included in web content to help users find the specific website by entering relevant search queries on Google and other search engines.

    Keywords can be of different types –

    1. Short tail keyword
    2. Long tail keyword

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    “A keyword is a word which depicts the best about your website’s content/ blog post/ landing page content/ product page content and more such web pages.”

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    “A keyword is a word which depicts the best about your website’s content/ blog post/ landing page content/ product page content and more such web pages.”

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    Keywords

    A keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when the search is done, it will come up with the best possible match.

    There are two types of keywords:-
    1) Short tail keyword:- Short tail keywords are search phrases with only one or words. Their length makes them less specific than searches with more words.

    2) Long tail keyword:- Long tail keywords are phrases containing over 4+ words that make search results highly specific. These long phrases are used by smart SEO experts when they attempt to draw quality traffic to their websites rather than having random traffic, and increase their lead conversion rates. Also, long tail keywords are easy to rank compare to single word keyword.
    Last edited by searchenginewings; 03-15-2019 at 07:59 PM.

  6. #6
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    A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page.

 

 

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