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  1. #1
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    Explain how does Ad Rank impact Cost-Per-Click?

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    Explain how does Ad Rank impact Cost-Per-Click?

  2. #2
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    A less known (and more confusing) fact about Ad Rank is that it plays a huge role in determining the actual cost-per-click that your competitors pay when someone clicks on their ads: Google charges Cost-per-click or CPC whenever someone clicks on your ad.

 

 

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