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  1. #1
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    What is user intent in SEO?

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    What is user intent in SEO?

  2. #2
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    In SEO, when we talk about user intent, we are talking about which goal or intention an internet user has when they enter the search term.

    Google has moved away from focusing on keywords and has developed the ability to better understand user intent, which means as SEOs, we should have our focus on user intent too.

  3. #3
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    User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and phrases the user chooses. Search queries fall into three types of user intent:

  4. #4
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    Hi Friends,
    A new focus on why people conduct a search is taking over the way content is optimized. Intent-based optimization identifies primary topics and questions that people are looking to answer when searching for a specific term, then creating content that addresses the userís needs.

    This intent can be broken down into four core categories:

    1. Informational: answers a question or clarifies an uncertainty.
    2. Navigational: drives the searcher to a pre-determined destination.
    3. Commercial Investigation: aids researching while implies a future transaction.
    4. Transactional: aids the searcher in making a purchase or completing a specific task.

 

 

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