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  1. #1
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    How can I promote myself offline?

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    How can I promote myself offline?

  2. #2
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    These are the ways you can promote yourself online:
    1. Have a great business card
    Business cards are a MUST for any business owner but donít limit yourself to just handing them out when you first meet someone new. To use your business card as an effective marketing tool, remember to leave them anywhere and everywhere you go. For example, if you go to a coffee shop or restaurant, leave your business card with your tip or drop them into the fishbowl asking for business cards and if you see a public noticeboard Ė pin your business card up there too!

    2. Invest in print collateral
    Well-designed business stationery helps promote a professional look and feel for your company. Brochures and flyers are the perfect option for businesses looking to attract a local market while branded postcards can also be effective for successful direct mail campaigns if you include a simple message and clear call to action and send them to a targeted mailing list. If you have specific keywords youíre using on your website try using the same keywords in your print promotional material to ensure consistent messaging across your business.

    3. Posters, banners and stickers
    Posters and banners offer the perfect tools for branding your business offline to your customers and prospects. Add a QR code to your poster or banner and all your target audience has to do is scan this to have immediate access to your business website too. Meanwhile, branded stickers are a fun and cost-effective way to promote your brand and can be used as giveaways, to highlight a sale or customise your packaging. Place a large branded sticker on the side of your car or bike and you instantly create a mobile advertisement for your business.

    4. Branded merchandise
    Branded merchandise that your customers and prospects will find useful are a great offline promotional tool, all the more effective when you include your logo and URL. Try choosing products that you would be happy to receive yourself and ones that will be seen or used often.
    USB sticks, pens, coffee mugs, water bottles, magnets, key rings, stickers and lollies are all popular gifts as is branded promotional apparel such as hats.

    5. Local sponsorship
    Sponsoring a local community event that you feel is closely aligned with your own brand values helps raise the profile of your business as it not only creates recognition but helps develop trust in your brand. Also look for suitable opportunities that allow you to donate a gift certificate, products or services to a charity or community event being held in your area, as this helps gain familiarity as well as show your commitment to your local area. Your business will also benefit from any associated publicity such as the eventís website, media release or newsletter.

  3. #3
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    - Newspaper advertising
    - Billboards
    - Paper pamphlets
    - Word of mouth
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