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  1. #1
    Senior Member
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    Jan 2014
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    Difference in link building Techniques

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    What is difference between link building and link baiting techniques ?

  2. #2
    Senior Member
    Join Date
    Jul 2017
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    Hi Friend,
    The difference between link building and link bait is not absolute. Link building covers a spectrum of activities. These range from asking for links from other sites (which can lead you wide open to a Google penalty) to simply posting content on your site and hoping it gets picked up and linked to.

    As part of this spectrum link bait errs on the side of the latter but the best link bait activity will spread itself wider to include:
    • Social sharing
    • Reddit promotion
    • Emailing influencers
    • Running man tactics (finding broken links and creating content that can be offered to replace them)
    • PR activity around content
    • Paid promotion of content (LinkedIn, AdWords, Facebook)
    • And so on.




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