Affiliate marketing tracking software is designed to provide the means of tracking performance-based online marketing. Tracking can be used to calculate and record many factors and is used by all the different key players in affiliate marketing. When it comes to the merchant or advertiser, tracking is used to calculate the number of conversions and clicks on their offers or programs.

The affiliate networks often use third party or custom tracking software to connect the merchant offers with affiliates in order to calculate the number of legitimate clicks, views, conversion or whatever the factor may be. These tracking solutions will also feature in-depth analytics, tracking tools and often fraud detection. When it comes to the affiliate or publisher, tracking is one of the most essential elements of setting up your campaign. Without tracking, youíll be unable to record results and optimise/scale your campaigns. Paid and free tracking solutions are available for affiliates and itís a must that you put tracking into practice as early as possible.

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