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  1. #1
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    What is the difference between SEM and PPC?

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    Hello friends,

    What is the difference between SEM and PPC?

  2. #2
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    SEM is also known as Search Engine Marketing. It is done to increase the visibility of a website on the search engines.

    PPC is generally an easy, quick way to get your business’s ad to the top of the search engine results, while SEM brings in organic traffic and takes a lot longer to achieve results. However, SEM results are usually long-lasting once they are achieved.

  3. #3
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    SEM is also known as Search Engine Marketing. It is done to increase the visibility of a website on the search engines. It includes a variety of marketing techniques under its umbrella, such as Search Engine Optimization (SEO) and Search Engine Reputation Management.
    SEM work is done mostly on the corporations website itself. The website must be optimized (SEO) to attract the attention of the search engines. This means having quality, relevant content on it, good relevant images, responsive interactive design, and the right keywords included in the content…the ones your customers are looking for when they look for your product or service.


    PPC is also known as Pay Per Click advertising. Businesses that do PPC are the ones running the ads you see at the top and right-hand sides of the screen on search engine results pages. The ads themselves are free to run. An advertiser only pays when someone actually clicks on their ad…hence the name “pay per click.”

    The amount of money an advertiser pays per click depends on how frequently the keyword they are advertising on is searched. Highly searched keywords can have pay per click costs of $10, $20, or more. Less searched words or phrases may only cost a few cents per click.

  4. #4
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    SEM is also known as Search Engine Marketing. It is done to increase the visibility of a website on the search engines. It includes a variety of marketing techniques under its umbrella, such as Search Engine Optimization (SEO) and Search Engine Reputation Management.

    SEM work is done mostly on the corporations website itself. The website must be optimized (SEO) to attract the attention of the search engines. This means having quality, relevant content on it, good relevant images, responsive interactive design, and the right keywords included in the content…the ones your customers are looking for when they look for your product or service.


    PPC is also known as Pay Per Click advertising. Businesses that do PPC are the ones running the ads you see at the top and right-hand sides of the screen on search engine results pages. The ads themselves are free to run. An advertiser only pays when someone actually clicks on their ad…hence the name “pay per click.”

    The amount of money an advertiser pays per click depends on how frequently the keyword they are advertising on is searched. Highly searched keywords can have pay per click costs of $10, $20, or more. Less searched words or phrases may only cost a few cents per click.

  5. #5
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    SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.

    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
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