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  1. #1
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    What is Press Release?

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    Hello Friends,

    Please tell me what is press release.

  2. #2
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    A press release is a written communication that reports specific but brief information about an event, circumstance or other happening. It's typically tied to a business or organization and is provided to media through a variety of means.

    In today’s SEO world, press releases will provide more indirect value than direct value. Direct value comes when the press release URL itself is ranking in search engine results pages (SERPs), which is possible, albeit rare. For example, a press releases that appears in the “News” section of a Google search can drive organic traffic to your website, generating buzz and brand awareness.

    The real gold of a press release lies in the indirect value. If your press release is unique, eloquent, valuable, and attention-grabbing, a newspaper, media outlet, or other blog is more likely to pick it up and champion it. When they do so, your company gets that golden link, mention, citation, buzz, referral traffic.

    Other SEO benefits that comefrom a press release include:

    Natural links from outside sources — builds back links and site authority
    Visibility
    Brand / Name recognition
    Referral traffic

 

 

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