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  1. #1
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    What is CPC, CPA, CPM and CTR in the adwords?

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    Hi,

    I wanted know about CPC, CPA, CPM and CTR in the adwords?

  2. #2
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    CPM is frequently used in advertising to represent cost per mille. When used in online advertising it relates to the cost per thousand page impressions.
    Click-through rate or CTR is a way of measuring the success of an online advertising campaign.
    CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business.
    CPC (Cost Per Click) is a payment option that compensates a publisher whenever their referred customers click on a link for an advertisers offer.

 

 

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