What is CPC, CPA, CPM and CTR in the adwords?

[siddharthopticals]

Hi,

I wanted know about CPC, CPA, CPM and CTR in the adwords?

[Sulbha]

CPM is frequently used in advertising to represent cost per mille. When used in online advertising it relates to the cost per thousand page impressions.
Click-through rate or CTR is a way of measuring the success of an online advertising campaign.
CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business.
CPC (Cost Per Click) is a payment option that compensates a publisher whenever their referred customers click on a link for an advertisers offer.

[Digiscapetech]

Hi,

Here are details as you want:

CPC:
CPC stands for cost per click. when we have setup the campaign then that time we must to decide how much willing to pay for each click on your ads according to keyword's bid.

CPA
CPC stands for cost per acquisition, it is a smart bidding strategy that sets keyword's bid to help find as good conversions as possible at the target CPA.

CPM
CPM stands for Cost per thousand impressions(CPM). in this way to bid where you pay per one thousand views or impressions on Display ads.

CTR:

CTR stands for Clickthrough Rate: It is the ratio that showing how often users who find your ad end up clicking it.

Clickthrough Rate can be used to measures how well your ads and keywords are performing.