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  1. #1
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    What factors affect Quality Score?

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    Hello friend,

    What factors affect Quality Score?

  2. #2
    Senior Member
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    Sep 2017
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    Expected Clickthrough Rate (CTR): It measures the likelihood that your ads will be clicked when they are shown for a specific keyword (excluding other factors such as ad position and ad extensions).
    Ad Relevance
    Landing Page Experience

  3. #3
    Senior Member
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    Jul 2017
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    To reiterate, your AdWords Quality Score depends on several factors, among them:

    - The relevance of your ad to the keyword.
    - The relevance of your ad to your landing page.
    - The historical performance of your account.
    - The click-through rate of your ad.

  4. #4
    Senior Member
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    Aug 2017
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    Your ad’s CTR (current and expected)
    Your display URL’s past CTR
    Your ad to search term relevancy
    The overall quality of your landing page
    The geographic performance of your ad down to the city level
    The difference of performance per device

  5. #5
    Senior Member
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    Jun 2018
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    There are several reasons to affect quality score
    1. un-relevancy
    2. Your Keyword biddings
    3. Website and Landing Page, not optimization
    3. Duplicate Content
    4. Low search volume Keywords
    5. Non Relevance keywords target in Google Adwords

 

 

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