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  1. #1
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    What is difference between direct marketing and branding ?

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    Hello friends,


    I Want to Know that What is difference between direct marketing and branding ?

  2. #2
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    Direct marketing is a specific technique where you reach out to potential customers via mail, catalogs, flyers, emails… Basically, you don’t use a retailer to distribute your products or services. Rather, you reach out to customers directly, hence the name.

    Branding, on the other hand, is an all-encompassing strategy that influences how the world sees your business. Every interaction you have with employees, customers, leads, and the public contributes to your brand’s image and reputation. Brand building should be done consistently and deliberately across all of your marketing techniques to be most effective.

  3. #3
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    Direct marketing allows a business to engage in one-way communication with its customers. ... Difference between Direct marketing and Branding: Direct Marketing Campaign: In direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business.

  4. #4
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    Direct marketing is a specific technique where you reach out to potential customers via mail, catalogs, flyers, emails… Basically, you don’t use a retailer to distribute your products or services. Rather, you reach out to customers directly, hence the name.

    Branding, on the other hand, is an all-encompassing strategy that influences how the world sees your business. Every interaction you have with employees, customers, leads, and the public contributes to your brand’s image and reputation. Brand building should be done consistently and deliberately across all of your marketing techniques to be most effective.

  5. #5
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    Direct Marketing is a medium of Marketing where you are connecting with your potential customers/ consumers on a one-on-one basis. It could be in-person meetings or cold calls or a direct emailer for that matter, but your Marketing communication happens with customers individually and directly.

    On the other hand, Branding is much bigger term than loosely used by most of the event agencies for various brand collaterals placed at a venue or store. Branding is the whole process of Brand creation, Brand communication, Brand identity, Brand guidelines, Brand image and hence branded collaterals like standees, stationary, website, flyers, print ads, TVCs, etc.


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  6. #6
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    Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters, targeted television, newspapers, magazine advertisements, etc.

    Branding is a concept that extends far beyond the marketing of “brand name” products. A company's brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more.

  7. #7
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    Direct Marketing- As the name suggests it is direct marketing there is no involvement of the third person. It is a direct interaction with customers to do business with you or buy your products. In Direct Marketing, there is no retailer who sells or distribute your products.

    Branding- Branding is the process to increase the awareness of your service, product or name in the people to become a brand so people recognized you easily with the name. For ex. if I say Google, you will easily recognize it's the world's best and widely used search engine.
    So the process of making something, a brand is called branding.

  8. #8
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    Direct Marketing- As the name suggests it is direct marketing there is no involvement of the third person. It is a direct interaction with customers to do business with you or buy your products. In Direct Marketing, there is no retailer who sells or distribute your products.

    Branding- Branding is the process to increase the awareness of your service, product or name in the people to become a brand so people recognized you easily with the name. For ex. if I say Google, you will easily recognize it's the world's best and widely used search engine.
    So the process of making something, a brand is called branding.

 

 

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