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  1. #1
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    How Does Ad Rank Impact Cost Per Click..?

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    Hello friends,

    How Does Ad Rank Impact Cost Per Click..?

  2. #2
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    Cost per click directly depends on your maximum bid, quality score, and Ad Rank as per your competitors. For say your maximum bid is $5 and your competitor bid is $7, so as per your quality score and Ad rank, actual CPC gets effected.

  3. #3
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    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. ... The relevance of each keyword to its ad group. Landing page quality and relevance.

  4. #4
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    Ad Rank is a basic formula that AdWords uses to order ads on a search engine results page. Ads with higher Ad Rank show in higher positions, and ads with lower Ad Rank show in lower positions. Google has not made public the exact formula for Ad Rank; however, the basic ingredients are well known.

    Google assigns you an AdRank based on three criteria: the amount of your CPC bid and the site’s Quality Score, and the Ad Extensions, which are now required. The best higher your Quality Score, the lower you have to pay in CPC to rank at the top of the SERP. Quality Score depends on your click through rate (CTR) along with subjective metrics, especially the customer experience of your landing page and how relevant your page is to the keywords you’ve chosen like etc.

  5. #5
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    Ad Rank is the equivalent of the mysterious algorithm that ranks sites in Google's organic search results. The difference between Ad Rank and that algorithm is that Ad Rank determines where ads appear in the sponsored results as well as how much the advertiser pays when someone clicks the ad.
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