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  1. #1
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    What is ETA in AdWords?

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    Hello friends,


    What is ETA in AdWords?

  2. #2
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    ETA stands for Expanded Text Ads.
    Expanded Text Ads are the next generation of the standard AdWords Text Ad. This new ad type provides longer, more controllable messaging in your ads. ExpandedTextAd also features:

    1.Two headlines
    This ad type has two headline fields. The second headline is concatenated to the first headline field, separated by a dash. On mobile, the combined headline fields may wrap to a second line.

    2.More characters
    Both headlines contain 30 characters each, more than standard text ads. Double-width characters such as Chinese, Japanese, and Korean allow for 15 characters.

    3.Expanded description
    There is now a single description line with an expanded limit of 80 characters. Truncation and ellipsification have been minimized to make ad display more predictable.

    4.URL customization
    Instead of inputting a display URL for your ad, the URL is calculated from the landing page and path fields (path1 and path2), that indicate to a user where they will be directed on a click.

  3. #3
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    Expanded text ads are similar to the text ads that you’re used to, but with a few key differences.

    1. Expanded text ads have three headline fields.
    2. Expanded text ads also have two 90-character description fields.
    3. The domain of your display URL is based on your final URL domain.
    4. The display URL can include two optional “Path” fields.
    5. Expanded text ads are mobile-optimized.

 

 

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