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  2. #2
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    A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business.

  3. #3
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    A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.
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    Google Analytics segments allow you to drill down and extract deeper insights from the data you’ve collected.

 

 

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